In the initial research we found several companies such as, Cognizant and At&T who already have a retraining processes in place, but what would an external user do to begin their search for these programs? This is what ReVision would focus on.
Through quantitative research methods, we learned more about some key actions users might take in retraining for new fields.
Users want to expand their network and search for events nearby.
If a user doesn't know what they are looking for they want to learn and explore potential options.
We also considered the needs of our internal stakeholders
Internal stakeholders want to ensure loyalty. Users attending ReVision sponsored events and signing up for a monthly newsletter are ways in which we can promote loyalty.
To finalize the my research I created a persona and user journey map to show how a user might find and register for a networking event.
Jason is 43 years old and works as in sales. He is looking to retrain for a role as a network administrator. He hasn't done a lot of research into other programs, but is interested in learning more about the options available to him. He is also interested in meeting other people who are either working in his field or are in a similar situation to him.
Wireframe Sketches and Prototype
Based on the research conducted, I created a wireframe and prototype. Considerations we kept in mind while designing were:
Easy access to networking options for users
An easy way to sign up for the newsletter
Convenient access to learning more about career options
The first page that users will see is the landing page. It is important that the navigation bar contained options for every page outlined in the wireframe.
The about page also provides easy access to the primary areas users are most interested in.
Challenges and Insights
Moving forward, I think that it could be a very useful website to support a community of people. It provides opportunities for individuals to get support from a mentor or each other at a point in their life when they need it most.
I knew what I wanted on every page of the website, but it proved to be much more difficult to incorporate everything required by users and stakeholders.
Creating tasks for users to complete would provide a better understanding of what works and what users might be interested in seeing.
ReVision - Process and Design
Client: Southern New Hampshire University
Problem Statement: Employees are at risk to lose their jobs due to new innovations in technology. In 2015 it was calculated that there were 7 million positions that required programming skills, and these jobs are growing much faster than the market average.
Plan: To create a website that caters to professionals looking to re-train for STEM fields
Personas and User Journey Maps
Interaction Design, Layout Design and Visual Design