Client: Southern New Hampshire University

Problem Statement: The spa owner stated that they were having issues with the accessibility of their scheduling page. Customers would often have to call in to schedule their appointment. This creates issues for the customers and employees.

Plan: To rebuild a website that allows people to easily schedule spa appointments and to develop usable interfaces by performing requirements-gathering techniques to organize and analyze user and client requirements.

Process

  1. Research

  2. Personas and User Journey Maps

  3. Interaction Design, Layout Design and Visual Design

Research

Through quantitative and qualitative research, I learned why a user visited the site and the pain points they experienced on the site. 

The spa owners made it clear that they wanted users to be able to schedule appointments through their website. 

Using personas and journey maps, I was able to find a way to streamline the process necessary for scheduling an appointment.

Persona

  • A 35-year-old Mechanical Engineer

  • Prefers to communicate over text

  • Very active and their schedule is busy and changes often

  • Tech savvy and prefers to schedule appointments on the go through a phone or web application

Journey Map

Loyalty Program

The spa is also considering implementing a loyalty program where returning customers can receive gifts and special benefits.

Design

High-Fidelity Prototype

I designed the prototype using Adobe XD. Below are examples of the landing page and scheduling page.

Landing Page
The primary reason people visit the site is to schedule an appointment, so I placed a button in the center to schedule an appointment. For this design, I wanted to give the user multiple options to navigate to the main pages.

Scheduling Page

One of the main components of this project was the scheduling page. The scheduling page provides links to schedule appointments with the two staff members.

Next Steps 

User Testing

Creating tasks for users to complete would provide a better understanding of what design elements work for the user and what could be altered in the next iteration.

Schedule an Appointment

Users would often visit the site to schedule either a facial or massage appointment.

Contact the Spa

There were several users who commented on the accessibility of the contact page. 

Spa Website - Process and Redesign

© Justin Smith Photography. Proudly created with Wix.com / Call 123-456-7890 / info@mysite.com

  • Twitter Classic
  • Facebook Classic